What makes a successful newsletter? How do you structure an article that people want to read? How do you secure a commission from a magazine? This guide will show you:
how to open articles
how to make...
Copywriting is easy, isn't it? Just put a few words together and stick it in the newspaper, or send out a letter and wait for the orders to flood in. Well, if you want throw money away, then that is exactly...
Why should you use your valuable time creating a document that tries to look into the future while the world is changing around you? How can you decide now what you will be doing in one year's time, or...
Telemarketing presents companies with some great opportunities to win more business. If done professionally it can help you to stimulate orders, generate leads, and build rapport with your customers....
We are all in the business of selling. Selling our products and our services, selling our company, and especially selling ourselves. So whether you are selling business to business, or business to consumer,...
Time is a wasting asset, because once it has been spent, it can never be retrieved. There is no such thing as a refund, and the only re-runs are the ones that might be shown on the television. Everyone...
Employing the right people is critical to the success of any business. Appointing the wrong person can be expensive, not only in monetary terms but also in terms of wasted time and energy. It can also...
Playing to Win is a handbook for women who want to be successful. Karren Brady did it. At 23 she took over as Managing Director of Birmingham City Football Club, becoming the youngest ever female Managing...
It's back - and this time it's even more revealing. In this completely updated and expanded edition, top trader Robbie Burns gives you the lowdown on the strategies you need to make money from the stock...
Business owners and managers are under increasing pressure to perform. Never has there been a better time to practice good people motivation and management techniques. Lack of employment security and...
